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Market Research, 2005

The 2005 report, Recycling at Home: NYC Resident Attitudes, Awareness, and Behavior, summarizes the results of a standardized telephone survey to determine NYC residents’ attitudes and behaviors concerning DSNY’s recycling program. The survey gauged residents’ reactions to a number of temporary major changes in the program, most notably the suspension of glass and plastics recycling during 2002–2003, and to serve as a “baseline” to test New Yorkers’ awareness of the program. The study complemented the 2004–2005 Waste Characterization Study, by collecting important data about the relationship between waste generation and income/housing density groups.

Based on 1,200 anonymous interviews, the survey concluded that the overwhelming majority of NYC residents actively recycle.

Read the report