The Mayor's Fatherhood Initiative, which involves multiple agencies, launched in 2010 with four goals:
- Remove barriers that fathers may face in interacting with City agencies
- Make all City agencies as "father friendly" as possible
- Assist in the creation of memorable moments between fathers and their children
- Support fathers as they increase their capacity to be good dads
As part of the initiative, NYC DADS provides public outreach and hosts free events to help dads spend quality time with their children.