Small Business Saturday is a nationwide campaign to spur business for small merchants on Saturday, November 30th. Small Business Saturday falls between Black Friday and Cyber Monday, traditionally two of the busiest shopping days of the year. New York City is the first city in the nation to proclaim November 30th as Small Business Saturday.
American Express is launching a national advertising campaign and social media campaigns through Facebook and Twitter where consumers and business owners can participate.
- The first 10,000 business owners who sign up will receive $100 of free Facebook advertising to help build online buzz and drive customers to shop at their businesses on Small Business Saturday.
- The first 100,000 American Express cardmembers who register their Cards and use them to shop on Small Business Saturday at any locally-owned, independent small businesses that accept American Express will receive a $25 statement credit.
- Small business owners will be able to download online promotional materials and use a number of social media tools to promote their businesses on the inaugural Small Business Saturday.