Campaigns


Campaign ad warning consumers about predatory lenders in used car industry

 

 

If It Sounds Too Good To Be True, It Is.
Predatory lending is a growing concern in New York City and nationally, one that is disproportionally affecting immigrant New Yorkers and those with low incomes who are already struggling to make ends meet. Combating predatory lending, beginning with the used car industry, is a strategic priority of DCA. Our campaign ads provide a reality check about advertised promises, reminding consumers that if a deal sounds too good to be true, it probably is. Ads direct consumers to come to DCA for consumer protection tips, complaint mediation, or free financial counseling.
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Ad reading this is IDNYC and this is your new account and lists banks and credit unions where you can use your IDNYC card to open an account

 

 

IDNYC Banking Access Campaign
The Mayor's Office of Immigrant Affairs (MOIA) and Department of Consumer Affairs (DCA) launched a public awareness campaign to encourage New Yorkers to use their IDNYC to open an account at participating banks or credit unions.
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NYC Free Tax Prep - Trusted, Professional Filing

 

NYC Free Tax Prep: Trusted, Professional Filing
The City's Tax Time Campaign alerts eligible New Yorkers about free tax filing options and refund-boosting tax credits like the Earned Income Tax Credit (EITC) and New York City Child Care Tax Credit (CCTC).
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Statue of Liberty illustration with text reading #OneNewYork

 

#OneNewYork Day of Action: Protecting Our Muslim Communities
The Department of Consumer Affairs (DCA), the City Commission on Human Rights (CCHR), the Mayor’s Office of Immigrant Affairs (MOIA), and Community Affairs Unit (CAU) hosted their #OneNewYork Day of Action: Protecting Our Muslim Communities to remind fellow New Yorkers, especially those hailing from Muslim communities, that the City is committed to protecting the rights of all New Yorkers where they live, work and shop, and also offers a variety of services to those in need, regardless of immigration status or ethnicity.
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Ad informing public that Minimum Wage is going up on December 31 2016

 

Minimum Wage is going up on December 31, 2016
DCA Office of Labor Policy and Standards wants to remind employers and workers in NYC that the minimum wage is going up for all workers regardless of status on December 31, 2016.
Read press release on DCA visiting businesses to inform employers on the minimum wage increase
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There's a Better Way to Work - Commuter Benefits Law

 

There's a Better Way to Work with Commuter Benefits
NYC’s Commuter Benefits Law took effect on January 1, 2016. Under the law, covered employers must offer commuter benefits to eligible full-time employees. DCA enforces the law and coordinates the City’s public education and outreach campaign to help employers and employees know their responsibilities and rights.
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Ad informing public that K2 is dangerous and illegal

 

K2 is 0% Marijuana and 100% Dangerous
DCA and DOHMH are spearheading a comprehensive public awareness campaign to educate users and potential users about the harms of using K2 and dispel the many myths surrounding the marketing of K2 as legal and safe.
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#BeCoolSaveFuel

 

#BeCoolSaveFuel
DCA enforces the City law where certain businesses are prohibited from leaving store doors open while air conditioners or central cooling systems are running. We want to let store owners know that they can protect the environment and save money – simply by shutting the front door!
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#SafeNailSalonsNYC

 

#SafeNailSalonsNYC
DCA offers educational materials in multiple languages to consumers, salon owners, and salon employees about wage, labor, and health and safety issues.
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NYC Works Better with Paid Sick Leave

 

NYC Works Better with Paid Sick Leave
On April 1, 2014, NYC's Paid Sick Leave Law went into effect and City launched a public education and outreach campaign to help employers understand their responsibilities and employees understand their rights under the new law.
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You Can...

 

You Can...
Tackle debt - Save for the future - Open a bank account - Improve credit
Campaign ads feature the success stories of real New Yorkers who got free one-on-one financial counseling at an NYC Financial Empowerment Center.
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Consumer Affairs Has Your Back

 

Consumer Affairs Has Your Back
Campaign ads feature real consumers who filed a complaint against a business and DCA was able to help resolve the issue.
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Good for Customers. Great for Business.

 

Good for Customers. Great for Business.
Campaign ads alert businesses about online resources to help them avoid violations.
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