Marketing

Developers creating City-sponsored affordable housing are required to follow HPD/HDC marketing and tenant selection procedures. The primary objective of the marketing, lease-up, and sales effort is to ensure that the process is fair and provides equal opportunity to all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition, the process should affirmatively further fair housing by promoting racial, ethnic, income, and geographic diversity among residents and within the neighborhood, and by providing applicants with mobility, vision, or hearing disabilities that require accessible/adaptable units priority for those units.

In addition to following the procedures detailed in the marketing guidelines, the developer’s outreach efforts are a critical tool in the development of a diverse applicant pool and tenancy.

Recent changes to the Marketing Handbook go into effect July 1, 2018 and include: clarifying eligibility guidelines for a speedier review process; introducing additional protections for domestic violence survivors; limiting options to reject applicants based on credit history and debt; and reducing document requirements, where possible. HPD and HDC last completed an update in 2016, when we introduced new policies and procedures to standardize credit criteria; restrict rejections based on credit score alone; clarify income calculations; place limits on personal assets and property ownership, and streamline the interview process. We've accelerated and expanded the goals of Housing New York to achieve 300,000 affordable homes by 2026, and are euqally committed to making the process of leasing up those apartments as equitable and efficient as possible.

Marketing, Lottery, and Lease-up Timeline