Marketing

Developers creating City-sponsored affordable housing are required to follow HPD/HDC marketing and tenant selection procedures. The primary objective of the marketing, lease-up, and sales effort is to ensure that the process is fair and provides equal opportunity to all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition, the process should affirmatively further fair housing by promoting racial, ethnic, income, and geographic diversity among residents and within the neighborhood, and by providing applicants with mobility, vision, or hearing disabilities that require accessible/adaptable units priority for those units.

In addition to following the procedures detailed in the marketing guidelines, the developer’s outreach efforts are a critical tool in the development of a diverse applicant pool and tenancy.

 

Marketing, Lottery, and Lease-up Timeline