"Made in NY" Marketing Credit

New York City’s “Made in NY” Marketing Credit program offers qualified film and television productions with free co-branded advertising opportunities in the #1 media market in the country. “Made in NY” productions are projects where at least 75% of the film was produced in New York City.

Media packages offered to qualified productions vary depending on the below-the-line budget:

TIER 1:
Below-the-line budget of $10M or more
Qualifies for: 

• Up to 40 bus shelters or 500 bus cards, determined by availability (4 week run)
• Up to 500 subway cards (4 week run)
• :30 PSA on NYC Channel in 13K+ cabs

Production covers the cost of printing bus shelters and subway cards
TIER 2:
Below-the-line budget between $5M - $10M
Qualifies for: 

• Up to 40 bus shelters or 500 bus cards, determined by availability (4 week run)
• Up to 500 subway cards (4 week run)
•:30 PSA on NYC Channel in 13K+ cabs

MOME covers the cost of printing bus shelters and subway cards
TIER 3:
Below-the-line budget of less than $5M
Qualifies for: 

• Up to 20 bus shelters or 250 bus cards, determined by availability (4 week run)
• Up to 250 subway cards (4 week run)
• :30 PSA on NYC Channel in 13K+ cabs

MOME covers the cost of printing bus shelters and subway cards

The credit is available on a FIRST COME, FIRST SERVE basis. Participants in this program are required to co-brand all creatives with the “Made in NY” logo. Participants in this program are also required to provide a donation to a cultural institution as identified by the New York City Department of Cultural Affairs. The payment must be made 30 days after the completion of the campaign. For projects with below-the-line budgets of less than $10M, the donation will be equal to .1% of a production’s below-the-line spend. If a production’s below-the-line spend is over $10M, the donation is fixed at $10K.

Click here to download our application for the “Made in NY” marketing credit program. Email it to Valerie Torres (vatorres@media.nyc.gov). Please include a below-the-line budget and production schedule when submitting this application. We will respond as soon as possible. To see the official rule regarding the marketing credit, click here.