The resources below will guide your organization in raising its profile. Whether your goal is to raise money, expand services, or recruit volunteers, these tools will help you develop your outreach strategy. The key is choosing the right strategy to reach the audience you want to reach.
Digital media is a popular and inexpensive way for nonprofits to market themselves online, and increase the visibility of their services, membership, events, and volunteer opportunities. Digital media comes in many forms, including websites, videos, social media, online publishing, and virtual tours. There are many advantages to using digital media, such as spreading your message quickly and inexpensively, building a community of supporters, finding and engaging influencers, and reaching new populations.
The following videos and resources provide guidelines for how nonprofit organizations can use digital media to increase funding and gain supporters:
CBO has compiled a list of consultants and nonprofit experts that can help your organization implement these best practices.
Materials on this website are provided for informational purposes and may not be appropriate for every nonprofit organization. The information does not constitute legal advice and is not a substitute for legal or professional advice. Nonprofit organizations or persons contemplating starting a nonprofit organization are strongly encouraged to consult professional legal, financial and tax advisors.