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Generation NYC

 

Generation NYC

 

GENERATION NYC
Generation NYC is a mobile-first resource to help NYC teens and young adults navigate City resources including a variety of topics, free and inexpensive trips, and inspirational youth profiles.

 

TARGET AUDIENCE
NYC teens (13-17) and young adults (18-24)

 

 

PROJECT WEBSITE
nyc.gov/generationnyc

 

PROJECT PARTNERS
NYC Children’s Cabinet

 

KEY FEATURES
Topics

A range of easy-to-read topics such as school, work, budgeting, counseling, health insurance, and LGBTQ resources.

Trips
Free and inexpensive trips around the City such as museums, NYC neighborhoods, beaches, and islands.

Inspirations
Stories and interviews of inspirational NYC youth.

 

HOW WE CREATED GENERATION NYC
Generation NYC was created in collaboration with over 100 NYC teens and young adults and numerous City agencies and community partners.

We began with exploratory research to understand what issues our City’s youth faced, what resources they currently use, and where they felt they could use additional resources. We then worked with our City and community partners to see what resources are available to address the needs identified through our research, and we developed and designed prototypes to test with youth. Our partners at Blue State Digital provided design and website development services.

We did multiple rounds of prototype validation testing with youth, as well as our partners, to make sure Generation NYC would be a useful product for youth to find information and for our partners to have a platform to communicate the rich resources available to NYC residents. We continue to test with NYC youth to improve Generation NYC.

 

TECHNOLOGY POWERING GENERATION NYC
Generation NYC is a microsite, built on the framework of Growing Up NYC and developed on WordPress, an open-source content management system, and hosted on WP Engine. The two sites share the same code base and plugins, as well as some event and program content.

Through our integration with Twilio Programmable SMS, users are able to text site pages to mobile phones to access later.

 

READ MORE ABOUT GENERATION NYC
NYC Opportunity Releases Generation NYC
Press Release | Mayor’s Office | 2.27.2018

 

CONTACT US
Contact Generation NYC
We offer printed and downloadable materials through our Outreach and Support Page.