Campaigns

Vision Zero requires an extensive advertising effort and a strong social media and internet presence. The Department of Transportation led the creation of several Vision Zero campaigns, each including visual out-of-home content, as well as radio, video, print, online, and special events presence. As the City continues its efforts to communicate with the public through mass media, the public is invited to interact with campaign content through the links provided here:

Signs Campaign
"Signs" Campaign
Informed by comprehensive market research, "Signs" is New York City's newest Vision Zero public awareness campaign. "Signs" acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives.