The 1999 report, Recycling: What Do New Yorkers Think? Five Years of Market Research, summarizes market research conducted from 1995 to 1999 to assess New Yorkers’ attitudes toward residential recycling and recycling alternatives.
Findings showed consistent and widespread enthusiasm for the recycling program, with more than 75% of residents rating the program positively each year. Key findings showed that while knowledge about what materials are recyclable was strong, confusion still existed over what materials are not recyclable.
The findings led DSNY to invest in programs such as yard waste collection, backyard composting, and reuse. Research did not support programs for organics collection, consumer-based waste prevention, or quantity-based user fees. Based on this report, DSNY recommended a shift in emphasis away from individual New Yorkers and towards an examination of waste composition citywide.