Press Releases

Press Release #09-026

Contact: Seth Solomonow/Nicole Garcia (212) 839-4850

DOT Launches "Look" Ad Campaign To Enhance Street Safety

Citywide campaign gets out the message that "A cyclist's best protection is our attention."

The New York City Department of Transportation (DOT) today announced the launch of the new LOOK campaign, a dramatic, multi-platform public-service announcement which is already being seen by millions citywide on television networks and on posters at subway stations and other outdoor advertising locations.

Read the press release (pdf)