FOR IMMEDIATE RELEASE
Press Release #11-84
Seth Solomonow/Montgomery Dean (212) 839-4850
NYC DOT Extends Anti-speeding Campaign with New Locations For Speed Boards
Radar devices, including boards with skeleton images, display vehicle speeds to underscore the City’s 30 mph speed limit and the dangers of speeding
New York City Department of Transportation (DOT) Commissioner Janette Sadik-Khan today announced the relocation of speed boards to new sites citywide, extending the reach of a vital safety message that calls dramatic attention to the city’s 30 m.p.h. speed limit and the fatal consequences of speeding. DOT introduced speed boards this spring as part of its “That’s Why It’s 30” anti-speeding campaign, temporarily installing them along corridors with histories of excessive speeding. In addition to traditional speed boards that display oncoming vehicles’ speeds, DOT unveiled specialized ones that display an LED image of a skeleton next to the words “Slow Down” if a passing motorist exceeds the speed limit. Skeleton speed boards currently are stationed at Beverly Road between East 28th and East 29th streets and Dahill Road between 52nd and 53rd streets in Brooklyn; Hillside Avenue between 248th and 249th streets and Utopia Parkway between 67th and Peck avenues in Queens; and Hylan Boulevard between Buffalo Street and Chesterton Avenue in Staten Island. Traditional speed boards are now located at Linden Boulevard between Warwick and Jerome streets in Brooklyn; Targee Street between Venice Street and Clove Road and Mosel Avenue between Osgood Avenue and Manton Place in Staten Island; Webster Avenue between 194th Street and Bedford Park Boulevard and Hutchinson River Parkway East between Wilkinson and St. Paul avenues in the Bronx; and Fifth Avenue between 132nd and 135th streets in Manhattan.
“Speed limits create safer streets by reducing deadly driving,” said Commissioner Sadik-Khan. “Over half of New Yorkers don’t know the city’s speed limit and these speed boards are an instant reminder to slow down and save lives.”
DOT selects locations for speed boards based on speed-observation studies. A summary of the current locations shows high amounts of drivers exceeding the speed limits, ranging from 45% of drivers at Hutchinson River Parkway East to 82% on Hillside Avenue to 89% on Fifth Avenue to 96% on Dahill Road to 99% on Mosel Avenue.
The speed boards will continue to be rotated to new locations each month to curb excessive speeding. Future locations for speed boards include Utica Avenue between Avenue L and Avenue M, 21st Avenue between 53rd and 57th streets, and Shore Parkway at Knapp Street in Brooklyn; Richmond Avenue between Arthur Kill Road and Victory Boulevard in Staten Island; 172nd Street between 107th and Liberty avenues and North Conduit Avenue between Sutter Avenue and 76th Street in Queens; Bruckner Boulevard between Longwood Avenue and East 156th Street and Lafayette Avenue between East Tremont and Balcom avenues in the Bronx, and Broadway between Dongan Place and Arden Street in Manhattan. The use of speed boards builds on a growing portfolio of safety tools designed to educate New Yorkers about the safety benefits of the city’s 30 m.p.h. speed limit. In DOT’s Pedestrian Safety Study and Action Plan, focus groups showed that more than two-thirds of New Yorkers did not know the 30 m.p.h. speed limit in the city. DOT’s “That’s Why It’s 30” advertising campaign was developed to build awareness and change behavior by focusing on a key statistic that highlights the danger of speeding: If a pedestrian is hit by a car traveling 40 m.p.h. or faster, there’s a 70% chance that the pedestrian will be killed; at 30 m.p.h., there’s an 80% chance that the pedestrian will live.
For more information about DOT’s efforts to curb speeding and enhance safety for all street users, go to nyc.gov/dot.