Archives of the Mayor's Press Office

FOR IMMEDIATE RELEASE
Date: Monday, February 1, 1999

Release #037-99

Contact: Colleen Roche/Jennifer Chait (212) 788-2958


MAYOR GIULIANI SIGNS BILL THAT ADDS THE NAME "HARRY ROSEN WAY - CHEESECAKE CORNER" ON THE NORTHWEST CORNER OF THE INTERSECTION OF FLATBUSH AVENUE AND DEKALB AVENUE IN BROOKLYN

Site of the World Famous Junior's Cheesecake

Remarks By Mayor Rudolph W. Giuliani At Public Hearing On Local Laws

The first bill before me today, Introductory Number 506, sponsored by Council Member Fisher, would add, through the posting of an additional sign, the name "Harry Rosen Way - Cheesecake Corner" on the northwest corner of the intersection of Flatbush Avenue and DeKalb Avenue, in Brooklyn.

Harry Rosen was born in 1904 on Manhattan's Lower East Side. At an early age, Mr. Rosen became a full-time businessman and by the time he was 16 years-old owned his own luncheonette business. He went on to expand his business to include several sandwich shops in Manhattan and a site in Brooklyn, which was to eventually become world famous under the name "Junior's Restaurant."

During the stock market crash of 1929, Mr. Rosen was forced to sell the Manhattan locations and concentrate his energies on the Brooklyn site. In 1949, he decided to make his restaurant the home of the world's greatest cheesecake. In a short period of time, "Junior's Restaurant" became a regular tourist attraction and one of New York City's culinary favorites. Today, after sixty years at this location, Junior's remains as popular as ever.

In 1972, Harry Rosen retired and turned the business over to his sons Marvin and Walter. Harry Rosen passed away on October 10, 1996. Today, the business is administered by a third generation of Rosens, Alan and Kevin, Harry's grandsons.

Because of the legacy that Harry Rosen left to New York City and to cheesecake lovers all over the world, it is therefore fitting that the northwest corner of Flatbush Avenue and DeKalb Avenue be named, "Harry Rosen Way - Cheesecake Corner."

For the reasons previously stated, I will now sign the bill.

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