Be Real About Student Loans

In Spring 2019, DCWP launched a public awareness campaign about student loan debt. The campaign aims to educate the 1 million New Yorkers with student loans, as well as prospective students, about their rights and responsibilities when it comes to student loans. The multilingual campaign, entitled “Be Real about Student Loans” will inform New Yorkers about their rights and responsibilities when it comes to student loans, including payment options and resources to aid decision-making; warn about predatory practices by some schools and raise awareness about the NYC Financial Empowerment Centers where New Yorkers can get free financial counseling and referrals to legal services. To make an appointment for financial counseling or to read tips about student loans, visit nyc.gov/studentloans. The ads will run in the city’s subway cars, bus shelters, LinkNYC, as well as in print, on radio, online, and in neighborhood businesses. Read press release about campaign launch.

Print Ads in English / Español (Spanish)

Click on image to enlarge and view ad in PDF.

Ad with text FINANCIAL AID IS NOT FREE MONEY
Ad with text STUDENT LOANS ARE REAL DEBT
Ad with text STUDENT DEBT ISN’T NECESSARILY GOOD DEBT
Ad with text STUDENT LOAN DEBT SHOULDN’T MEAN DEBT STRESS

Ad with text AYUDA FINANCIERA NO ES DINERO GRATIS
Ad with text LOS PRÉSTAMOS ESTUDIANTILES SON DEUDAS REALES
Ad with text DEUDA ESTUDIANTIL NO ES NECESARIAMENTE DEUDA BUENA
Ad with text LA DEUDA ESTUDIANTIL NO TIENE QUE CAUSAR ESTRÉS

#TalkStudentLoans

Be real about student loans. Share your story on how you're handling student loan debt using the hashtag, #TalkStudentLoans. Also, if you see our campaign ad, take a photo and share it with us on Twitter, Facebook and Instagram. Get resources such as student loan tips, information about upcoming student loan debt clinics, and more at nyc.gov/studentloans.