National Salt Reduction Initiative

Packaged Food

The NSRI has developed targets to guide company reductions in the sodium levels in 62 packaged food categories ranging from breakfast cereal to canned soup. The initiative includes voluntary targets for average sodium levels in 62 packaged food categories for 2012 and 2014. The targets grew out of a yearlong series of technical meetings with food industry leaders. Some popular products already meet these targets—a clear indication that they are achievable. When a company signs onto the initiative, it pledges that its overall sales in a given category—bacon, for example—will meet the relevant target for sodium content, even if some individual products don't. For example, a company selling three equally popular lines of crackers could keep one product higher in sodium as long as its overall cracker sales meet the target. If manufacturers work in tandem to reduce average sodium content, consumers will enjoy the health benefits without a noticeable difference in taste.

Company Commitments to the NSRI Packaged Food Targets

The NSRI applauds the companies that have committed to reduce sodium in their products to meet the NSRI packaged food targets and encourages all manufacturers, supermarkets, foodservice companies, and other food companies to follow their example. The following companies have agreed to pursue one or more NSRI targets for packaged food: 

  • Black Bear European Style Deli
  • Boar’s Head Provisions Co.
  • Butterball
  • Campbell Soup Company
  • Delhaize America
  • Dietz & Watson
  • FreshDirect
  • Furmano’s
  • Goya Foods
  • Hain Celestial
  • Heinz
  • Hostess Foods
  • Ken’s Foods
  • Kraft Foods / Mondelēz International
  • LiDestri Foods / Francesco Rinaldi
  • Mars Food US
  • McCain Foods
  • Premio
  • Red Gold, Inc.
  • Snyder’s-Lance, Inc.
  • Target Corporation
  • Unilever
  • White Rose

 ► See a full list of NSRI Packaged Food Targets (PDF)

NSRI Commitment Process

The NSRI encouraged packaged food manufacturers to commit to as many targets as possible. Participating companies agreed to “work toward meeting the NSRI targets” in specific food categories, “through a transparent, public process.” In addition:

  • The NSRI website will publicly recognize companies that agree to work toward sodium-reduction targets.
  • Each commitment indicates that a company will work to meet the NSRI target for a particular food category by a specified date. Companies can meet targets without eliminating all high-sodium products. The goal is sell a mix of products that, when weighted for sales volume, has an average sodium level at or below the NSRI target.
  • Companies can make commitments in all or some of the categories in which they sell products. The NSRI encourages companies to pursue as many targets as possible.

For more information about the NSRI, please email