The NSRI has developed targets to guide company reductions in the sodium levels in 62 packaged food categories ranging from breakfast cereal to canned soup. The initiative includes voluntary targets for average sodium levels in 62 packaged food categories for 2012 and 2014. The targets grew out of a yearlong series of technical meetings with food industry leaders. Some popular products already meet these targets—a clear indication that they are achievable. When a company signs onto the initiative, it pledges that its overall sales in a given category—bacon, for example—will meet the relevant target for sodium content, even if some individual products don't. For example, a company selling three equally popular lines of crackers could keep one product higher in sodium as long as its overall cracker sales meet the target. If manufacturers work in tandem to reduce average sodium content, consumers will enjoy the health benefits without a noticeable difference in taste.
Company Commitments to the NSRI Packaged Food Targets
The NSRI applauds the companies that have committed to reduce sodium in their products to meet the NSRI packaged food targets and encourages all manufacturers, supermarkets, foodservice companies, and other food companies to follow their example. The following companies have agreed to pursue one or more NSRI targets for packaged food:
► See a full list of NSRI Packaged Food Targets (PDF)
NSRI Commitment Process
The NSRI encouraged packaged food manufacturers to commit to as many targets as possible. Participating companies agreed to “work toward meeting the NSRI targets” in specific food categories, “through a transparent, public process.” In addition:
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