Mobile Milk is a text messaging campaign to encourage and support breastfeeding. To sign up, women who are pregnant or have given birth can text "MILK" to 877877. You can also call 311 to request a Mobile Milk Postcard (PDF) [Version 2] Other languages [Español].
Text messages are delivered between 28 weeks of pregnancy and 4 months after giving birth. During pregnancy, women receive 1 - 2 messages per week, which provide information and tips for preparing to breastfeed. After delivery, mothers receive text messages 3 - 4 times per week, providing guidance and support during the first weeks and months of breastfeeding.
Here are some examples of the text messages participants receive when they sign up for Mobile Milk: