In order to guide agencies to place advertising campaigns consistent with the goals of Local Law 83 of 2021, the Mayor's Office of Ethnic and Community Media maintains the Ethnic and Community Media Outlet Directory for advertising purposes.
The directory lists qualifying print, digital, and broadcast ECM outlets. The outlets in the directory represent a diverse set of New Yorkers in various languages, and cover neighborhoods located throughout the City of New York. Agency advertising spending with these ECM outlets counts positively towards the LL 83 ECM spending requirement.
The Ethnic and Community Media Outlet Directory is updated once a year, at the beginning of each fiscal year, through a rigorous process of verifying each ECM outlet.