MOS/GreeNYC Privacy Disclaimer

In addition to the privacy practices detailed in the Privacy Policy for users of NYC.gov, the Mayor’s Office of Sustainability, utilizing third party web services (verbdors), may collect additional information about your visit when you browse our NYC.gov subpage, including the website for GreeNYC, as detailed below.

The Mayor’s Office of Sustainability uses vendors to measure the effectiveness of outreach and public education through use of digital advertising. When you browse the GreeNYC website, we and our vendors may use web beacons (or a see-through graphic image, such as a pixel) that are placed on our pages to collect information about your visit, including but not limited to:

  • Date and time of your visit
  • Pages you visited
  • Address of the website that connected you to nyc.gov/greenyc (such as google.com or bing.com or Facebook.com)
  • Device type (desktop computer, tablet, or type of mobile device)
  • Browser language
  • Geographic location
  • Time spent on page
  • Scroll depth – The measure of how much of a web page was viewed
  • Search terms

We use this information to measure the number of visitors to our site and its various sections, to help make our site more useful to visitors, and to improve our public education and outreach efforts through digital advertising. This information may also be used to personalize the content we show to you on third-party sites (e.g., social media sites, such as Twitter or Facebook). The information we collect using web beacons will not be used for commercial or marketing purposes and will not be sold, exchanged, or otherwise distributed for commercial or marketing purposes in accordance with the NYC.gov Privacy Policy. For more information on our practices, visit the NYC.gov Privacy Policy. The vendor’s data policy can be found here.