HPD, in partnership with LISC and Enterprise, developed a series of free trainings to bolster the number of Minority- and Women-Owned Business Enterprises (M/WBEs) and non-profit firms performing marketing activities in the Housing Connect lottery process for affordable housing projects. LISC and Enterprise secured generous funds from Goldman Sachs to offer trainings that are prerequisites for firms seeking to become Qualified Marketing Agents. In keeping with other Building Opportunities initiatives, these trainings will allow more equitable access for firms looking to benefit from the City’s investment in the affordable housing industry. These trainings will prioritize the participation of M/WBEs and extend opportunities for non-profit organizations.
The City needs firms to perform marketing activities (e.g. advertising, unit lease-up/sale, tenant eligibility review, and ongoing compliance) on a growing number of affordable housing projects in the Housing Connect lottery process. Through an RFQ the City will establish a prequalified list of marketing agents, who are eligible to work on City-sponsored housing projects. Firms that want to capitalize on this growing industry by adapting their existing businesses or improving their capabilities can apply for the Marketing Agent Training series.
To join the list of Qualified Marketing Agents firms must show proof of completing three trainings and two of these trainings have substantial costs for each participant. To reduce the financial barriers that M/WBEs and non-profits may face in meeting these requirements, up to three staffers can take all required courses for free through the Marketing Agent training series. To best build long-term capacity of firms, staffers should be principals or those who oversee daily operations and individuals who anticipate reviewing affordable housing applications and conducting the eligibility review process with applicants.
Each training series will include in-depth virtual training on three topics:
All participating individuals will receive certificates at the end of trainings.
Principals or staff overseeing daily operations of the following firms can participate:
Firms that perform some or all of the following duties are great candidates for this training:
There will be a pre-submission conference in March for applicants with limited marketing, leasing, or selling affordable units experience. There will also be two standalone virtual discussion on “What it Takes to Successfully Operate a Marketing Agent Business.” These sessions take place on March 3rd and May 6th.
These trainings will be deployed in three series, where one preceded the RFQ response deadline.
M/WBE and non-profit firms interested in participating in the free marketing agent training series should complete the Marketing Agent Training Interest Form by February 19, 2020 to apply for the winter session. Please check back for deadlines for spring and fall sessions.
By completing the training, firms will have some qualifications necessary to become Qualified Marketing Agents through the Agency RFQ. Firms must submit responses to the RFQ by April 9, 2020 at 2:00 pm for inclusion on the initial Qualified List. After the first round of Applicant reviews, applications will be accepted on a rolling basis, and the Agency anticipates that the Qualified List will be updated periodically.
If you have questions about the application process, including how to apply and checking for receipt of application please contact EOIP@hpd.nyc.gov.