Piracy, or content theft, is the illegal consumption of movies, music, books and other creative materials. It happens every day, all over the world. It is a threat to the jobs of nearly 700,000 New Yorkers working in the creative industries, as well as a lot of lost revenue for the film, TV, music and fashion industries. In fact, more than 140,000 jobs have already been lost to content theft.
The NYC Mayor's Office has been committed to educating the public about the dangers of piracy since 2007. Over the years the agency has partnered with the entertainment industry to create public service campaigns designed to combat the creation, distribution and sale of pirated content. These campaigns have been supported in movie theaters, on television, online, in print and in out of home media.
Stop Piracy in NYC - Phase I
Stop Piracy in NYC campaign
A two phase effort, Stop Piracy in NYC spoke to the direct impact of digital piracy to the local workforce, relating content theft to job loss. A series of televised spots were created starring comedian and host Tom Pappa, in addition to a series of print and outdoor ads throughout the five boroughs.
Stop Piracy in NYC - Phase II
In the second phase of Stop Piracy in NYC, the campaign called upon New York City youth to create a campaign targeted to their peers. As in all phases, the goal of the campaign was to raise awareness of the real effects of illegaly downloading content. Read more at www.stoppiracyinnyc.com.
Get the Real Picture: Don't Buy Illegal DVDs Off the Street
Launched in 2007 with the MPAA, the campaign used the universally recognizable look and feel of the iconic ratings system. The initiative highlights the inferior quality of illegaly videotaped movies, and features unique television spots with a corresponding series of print advertisements asking all New Yorkers to stop film piracy.