Larisa Ortiz is the Founder and Principal of Larisa Ortiz Associates (LOA) and is nationally recognized expert in community economic development and retail planning. She is the author of “Improving Tenant Mix: A Guide for Commercial District Practitioners” published by the International Council of Shopping Centers (ICSC) and is an associate professor at the Pratt Institute as well as a frequent instructor and guest speaker for the International Economic Development Corporation, the International Downtown Association and the International Council of Shopping Centers.
She brings over 20 years of national and international experience to her work and serves on the Boards of the International Downtown Association, the Business Center for New Americans and is Co-Chair of the OneNYC Advisory Committee for the One New York Plan. She also serves as the Eastern Regional Co-Chair for the International Council of Shopping Center’s P3 (Public-Private-Partnership) Retail Program.
Prior to founding Larisa Ortiz Associates in 2008, Larisa served as the Director of the Local Initiative Support Corporation’s (LISC) national commercial revitalization program, providing technical assistance, training and capacity building for LISC’s network of 30 offices nationwide. While at the New York Economic Development Corporation, she led an inter-agency team charged with developing a comprehensive rezoning and regulatory framework for 125th Street in Harlem to ensure the longevity of the nations’ premier destination for African-American arts, culture and entertainment.
A Watson Fellow and Fulbright Scholar, Larisa has traveled the world investigating successful models of downtown revitalization. She holds a B.A. with honors from Wesleyan University, and a master’s degree in City Planning with a certificate in Urban Design from the Massachusetts Institute of Technology (MIT). She is a recipient of APA New York Metro Chapter's Robert Ponte Award for her contributions in economic development planning and development in the New York area.
Larisa is a proud resident of Jackson Heights, Queens and is mom to a wonderful - and quite energetic - son Xavier, age 8.