For Immediate Release
March 20, 2019
Rachaele Raynoff, Joe Marvilli – firstname.lastname@example.org (212) 720-3471
View submissions and vote at popslogo.nyc by Tuesday, April 2
NEW YORK – Department of City Planning (DCP) Director Marisa Lago, Advocates for Privately Owned Public Space (APOPS) President Jerold S. Kayden, and The Municipal Art Society of New York (MAS) President Elizabeth Goldstein today announced that members of the public can view the 607 POPS Logo Design Competition submissions received from 58+ countries and vote for their favorite at popslogo.nyc.
“We’re looking for a logo that’s instantly recognizable and clearly identifies these delightful indoor and outdoor spaces as open to the public. POPS are created for the public, so we’re asking you to help us pick a logo. Be sure to vote at www.popslogo.nyc!” DCP Director Marisa Lago said.
Public voting is open through Tuesday, April 2, 2019, 12:00 p.m. EST for the logo that best captures the essence of New York City’s Privately Owned Public Spaces (POPS).
“That hundreds of people entered the Competition from around the world confirms the universal importance of public space. It will be interesting to see whether a New Yorker or someone else ends up creating a widely seen new symbol for publicness in New York City,” said Jerold S. Kayden, APOPS president and Harvard professor.
“We are thrilled to have such an outpouring of interest in this competition. We look forward to hearing which proposed logos resonate most with the public,” MAS President Elizabeth Goldstein said. “The Competition has already achieved one of its key goals, which was to draw broad attention to the importance of these public spaces all over New York.”
The selected designer will receive $4,000, and the new official POPS logo will be prominently displayed on signs at each of the City’s more than 550 POPS, alongside useful information for visitors about hours of access, required amenities such as seating, and how to report any complaints to 311.
POPS Logo Design Competition: Next Steps
The public is invited to vote online for its favorite logo through the Competition website.
Jury Panel and final selection:
The three logos that receive the most votes from members of the public will be incorporated into the panel selection process as if they were the choices of an additional panelist.
A seven-person panel, along with the public vote, will then select up to three awardees, each of whom will receive $2,000 and be honored at a public event.
From these selected logos, DCP Director Marisa Lago may choose one to become the official New York City POPS logo, and that awardee will receive an additional $2,000. The award funds are provided through a gift by Knoll.
Awardees and the City’s choice for the official New York City POPS logo will be announced online on Monday, May 20, 2019.
The seven members of the panel who, along with the public vote, will select awardees are:
POPS are the result of City zoning regulations aimed at ensuring that the densest areas of the City offer indoor and outdoor places that are usable by the public without charge. The POPS program has produced nearly 3.8 million square feet of additional public space in the City—that is as much as 24 Union Squares, one and a half Empire State Buildings, or 113 football fields.
POPS, which come in many shapes and sizes, are owned and maintained by private property owners.
More information on POPS can be found at DCP’s recently updated web page, http://nyc.gov/pops and its newly unveiled interactive map at https://capitalplanning.nyc.gov/pops, and at the APOPS|MAS website at http://apops.mas.org. You can also follow the Competition on social media via #POPSLogoNYC.