We created the Neighborhood 360° program to identify, develop, and launch commercial revitalization projects in partnership with local stakeholders. Through proactive planning and targeted investments, Neighborhood 360° supports projects that strengthen and revitalize the streets, small businesses, and community-based organizations that anchor New York City neighborhoods.
The Neighborhood 360° program includes three components:
The Neighborhood 360° CDNA highlights the existing business landscape, consumer characteristics, physical environment, and unique character of the commercial corridors and local businesses that make up the identity of each neighborhood. Each CDNA is completed in partnership with local community-based organizations, and includes analysis of the storefront and retail mix, door-to-door merchant surveys, consumer and shopper surveys, and in-depth inventory of streetscape conditions that affect the shopping experience.
The CDNAs identify the needs and opportunities for local neighborhood revitalization, with recommendations for merchant organizing, public programming, district marketing and branding, streetscape enhancements, business support services, and other quality of life improvements that will be funded by the Neighborhood 360° Grants.