Real New Yorkers hold up street signs to powerfully illustrate the underlying safety message. Radio advertisements timed to air specifically around sunset hours will educate drivers to the correlation between darkness and crashes – and remind them to lower their speeds and turn slowly.
The primary mission of government is to protect the public. New York's families deserve and expect safe streets. But today in New York, approximately 4,000 New Yorkers are seriously injured and more than 250 are killed each year in traffic crashes. Being struck by a vehicle is the leading cause of injury-related death for children under 14, and the second leading cause for seniors. On average, vehicles seriously injure or kill a New Yorker every two hours.
This status quo is unacceptable. The City of New York must no longer regard traffic crashes as mere "accidents," but rather as preventable incidents that can be systematically addressed. No level of fatality on city streets is inevitable or acceptable. This Vision Zero Action Plan is the City's foundation for ending traffic deaths and injuries on our streets.
The City will use every tool at its disposal to improve the safety of our streets. With this action plan, the City is making a bold new commitment to improve street safety in every neighborhood and in every borough – with expanded enforcement against dangerous moving violations like speeding and failing to yield to pedestrians, new street designs and configurations to improve safety, broad public outreach and communications, and a sweeping legislative agenda to increase penalties for dangerous drivers and give New York City control over the safety of our own streets.
There is no silver bullet that will end traffic fatalities. But previous successes that have combined the efforts of people, their governments and private industries to save lives are not difficult to find. In 1985, our national rate of seatbelt use hovered at 20%. Thirty years later, a combination of stronger laws, enforcement, public education and automobile design changes have driven seatbelt use up to 88%. We must apply similar focus to the more complex equation of safety on city streets. New York is up to this challenge.
Traffic fatalities in New York have indeed fallen significantly, from 701 in 1990, to 381 in 2000, to an all-time low of 249 in 2011. The city has become nationally and internationally recognized as a leading innovator in safe street designs. At locations where the New York City Department of Transportation has made major engineering changes since 2005, fatalities have decreased by 34%, twice the rate of improvement at other locations. But it is still not enough. We can, and must, do better.
However, making New York the world's safest big city will require more than government policy and programs - It will take citizen action from the grassroots up. It demands the participation by the State legislature and lawmakers, industries, companies and authorities that operate large numbers of vehicles. Vision Zero invites every New Yorker to join the public conversation on street safety and to do his or her part to safely share the roads.