Strategic Steps for Growth (SS4G)

Strategic Steps for Growth (SS4G) is an executive business education program designed for Minority- and Women-owned Business Enterprises (M/WBEs), as well as media, entertainment, and technology firms that want to grow their business.

SS4G provides firms with an opportunity to gain knowledge and experience through:

 • An award-winning curriculum
 • Peer-mentoring sessions
 • Advice from business leaders and experts
 • Connecting with City and NYU procurement professionals

Throughout the course, each business owner will develop a customized 3-year Strategic Growth Action Plan. This detailed plan, based on the business' current position and future goals, will be vetted by other participants and business experts.

All applicants must have an ownership stake in their business. There is a $1,000 tuition fee for the program. To be eligible to apply for either the M/WBE Program, or for the Media, Entertainment, and Technology Industry Program, a business must fit certain criteria.

M/WBE Program 

For this program, an applicant must:

 • Be certified by New York City as an M/WBE or submit your application to become M/WBE-certified by the start of the course
 • Have been operating for at least 3 years, with revenues of between $500,000 and $10 million during the most recent year (exceptions to this requirement will be reviewed)
 • Have at least one full-time employee (not including the business owner)

Media, Entertainment, and Technology Industry Program

For this program, an applicant must:

 • Be in the media, entertainment, or technology industry, or an allied industry
 • Have been operating for at least 1 year, with revenues of between $150,000 and $10 million during the most recent year (exceptions to this requirement will be reviewed)
 • Have at least one full-time employee (not including the business owner)
 • Be headquartered or have a main office in New York City, or have a significant tie to the City’s business community

This program is presented in collaboration with the NYC Department of Small Business Services, the City of New York Mayor’s Office of Media and Entertainment, Citi Community Development, the NYU Leonard N. Stern School of Business’ W.R. Berkley Innovation Lab, and the NYU Leonard N. Stern School of Business’ Entertainment, Media and Technology Program.